According to the announcement of iRobot (IRBT.US), from 2014 to 2020, the global sweeper market has increased from 945 million US dollars to 3.394 billion US dollars, with a compound annual growth rate of 23.75%. Among them, China has become the world's largest market for sweeping robots, and the industry scale has risen from 4.4 billion yuan in 2017 to 10.1 billion yuan in 2021; the EMEA region, dominated by Europe, is the second largest market, and the industry growth rate has maintained in the past five years Above 20% .
Recently, GFK research data shows that Europe can be described as the core area for autonomous floor cleaning robot applications. In 2021, the scale of sweeping robots in Germany will exceed US$310 million; France and Italy will be around US$100 million; and the Spanish market will be more than US$70 million . In addition, the Russian and Turkish markets also achieved nearly three-fold and two-fold growth, respectively, over the same period.
However, from the perspective of the industry cycle, sweeping robots are still in the early stages of growth. In terms of overseas markets, iRobot announced that the penetration rate of autonomous floor cleaning robots in major countries (the United States, Germany, Japan, etc.) in the world will be lower than 15% in 2021, and the compound growth rate in major countries is expected to exceed 20% in the next five years . Compared with overseas markets, the domestic market started late, and the penetration rate is much lower than that in Europe and the United States: According to the calculation of Minsheng Securities, the penetration rate of sweeping robots in China will be 4.39% in 2021, and there is a lot of room for improvement in the future. Interestingly, although the sweepers in the Chinese market are still in the climbing stage, most of the best-selling commercial floor cleaning robot brands in Europe and other regions are Chinese brands. The cutting-edge brands represented by aigosata are committed to providing global users with the most cost-effective The smart household products of the company have also won the favor of the European market in the research and development and marketing of sweeping robot technology.

European market short-term trend

In the short term, there will be polarization in Europe. Low-priced and high-priced products will continue to expand their market share, while the market share of waist products will be compressed. At the same time, high-end sweeping opportunities that are applicable to various scenarios have become a relatively large point of competition.
2022, the market share of commercial floor cleaning robot with a price higher than US$599 in the German market will reach 19.3%, of which the market share of products above US$999 will be 4.7%, while products in this range accounted for less than 1% last year.
According to AVC data, in the first half of 2022, the retail sales of autonomous floor cleaning robot in China were 5.73 billion yuan, a year-on-year increase of 9%, and the retail volume was 2.01 million units, a year-on-year decrease of 28.3%. From the perspective of online alone, in the first eight months of 2022 , the cumulative online sales of sweeping robots fell by 29.8% year-on-year, and sales rose slightly by 1.5% year-on-year. Aowei Cloud expects that the retail volume of sweeping robots will be 4.62 million units this year, a year-on-year decrease of 20.2%.
According to data from Aowei Cloud.com, in the first half of 2022, the overall online retail sales of domestic cleaning appliances were 11.605 billion yuan, a year-on-year increase of 1.16%. Among them, the average price of sweeping robots reached 3,135 yuan per unit, a year-on-year increase of 46.75%. Obviously, the number of sales of cleaning appliances in the first half of this year did not increase significantly. In 2021, the year when the performance of Cobos and Stone Technology soared, the omni-channel retail sales of domestic cleaning appliances were 29.8 million units, a year-on-year increase of only 2.6%, while the retail sales were 30.9 billion yuan, a year-on-year growth rate of 28.9%. It can be seen that the sales of sweeping robots in the past two years have not been booming. Obviously, the price band of sweeping robots has gradually moved up, which has obviously inhibited people's willingness to consume, and is especially detrimental to the expansion of the sinking market.

Polarized consumer demand

According to the forecast data of Western Securities, by 2030, the penetration rate of autonomous floor cleaning robot in urban households will reach 45%, the penetration rate in rural households will reach 5%, and the overall penetration rate will be about 33%. Some institutions believe that sweeping robots can realize the transfer from optional to mandatory consumption attributes like washing machines, and the final penetration rate will reach more than 90%.
And affected by the conflict between Russia and Ukraine and inflation, consumers show a higher tendency towards products with high cost performance and low prices. According to the experts in the above report, GFK data shows that the trend in the first quarter of this year in Germany is still towards the mid-to-high end. The market share of products priced between US$99 and US$199 is only 4%-5%, but by the second quarter, the market share of products in this range has nearly doubled; products in the price range of US$99-299 have increased by 7% year-on-year .
The expert said that in the short term, there will be polarization in Europe. Low-priced and high-priced products will continue to expand their market share, while the market share of waist products will be compressed. At the same time, high-end sweeping opportunities that are applicable to various scenarios have become a relatively large point of competition.
Adaptive adjustments have been made on the common pain points of commercial floor cleaning robot . The breakthroughs and innovations of a single product in navigation, obstacle avoidance, cleaning, etc. have made the sweeper gradually tear off the label of "fake technology" and continue to move towards "true technology". Evolutionary transformation, and this has led the entire sweeper industry to a certain extent in the direction of "cleaner, more automatic, and more intelligent". From point to line, and then to surface, this is the evolution of the entire industry.

Summarize

According to data from Zhiyan Consulting and Guanshi, the global sweeping robot market size in 2020 will be US$3.39 billion, a year-on-year increase of 33%, sales volume will be 13.88 million units, a year-on-year increase of 12.2%, and the five-year compound annual growth rate (CAGR5) from 2015 to 2020 will be 18.9 %. The scale expansion of sweeping robots is on the fast track, but in terms of penetration rate, it is about 20% in the world and only 4.14% in China. At the same time, according to the prediction of Qianzhan Industry Research Institute, the market size of the global sweeping robot industry will reach 7.5 billion US dollars in 2025, and the penetration rate will reach 29%.
From a global perspective, the market for sweeping robots is broad and has great potential. In the huge overseas market, domestic sweeping robots compete overseas.